A sugar-free and calorie-free topping designed to imitate the style and consistency of conventional pancake syrup, the described product is marketed in the direction of people in search of to scale back their caloric consumption and sugar consumption. This particular formulation, with a chosen quantity of 12 fluid ounces, goals to offer a guilt-free various for enhancing breakfast objects and different meals.
The product’s significance lies in its attraction to health-conscious customers, notably these managing diabetes, adhering to low-carbohydrate diets, or just aiming to reduce added sugars of their diets. Its availability offers an choice for people who want to benefit from the taste profile of pancake syrup with out the related dietary drawbacks. The product’s origin displays a pattern within the meals business in the direction of creating options that cater to particular dietary wants and preferences.
The composition of the syrup, ingredient evaluation, dietary profile, and potential well being implications warrant additional examination. Exploring these elements will present a complete understanding of the product’s worth proposition and its function inside the broader panorama of sugar-free meals options.
1. Zero-calorie sweetener
The inclusion of zero-calorie sweeteners is key to the formulation of the described syrup, differentiating it from conventional pancake syrups that derive their sweetness from sugars and, consequently, contribute important caloric worth. The usage of these sweeteners instantly addresses the product’s meant goal of offering a reduced-calorie various.
-
Sweetness Depth and Profile
Zero-calorie sweeteners differ considerably of their sweetness depth relative to sucrose (desk sugar). Some are a whole bunch and even 1000’s of instances sweeter, necessitating exact calibration within the syrup’s formulation to realize a palatable and comparable sweetness degree to conventional syrups. The precise sweetener used additionally impacts the general taste profile, doubtlessly introducing notes or aftertastes absent in sucrose-based syrups. This requires cautious taste masking or mixing of a number of sweeteners.
-
Metabolic Influence and Security
In contrast to sugars, zero-calorie sweeteners are usually not metabolized by the physique for power, therefore their “zero-calorie” designation. Nevertheless, their metabolic impression stays a topic of ongoing analysis, notably regarding potential results on intestine microbiota and insulin response. Regulatory our bodies just like the FDA have permitted particular zero-calorie sweeteners to be used in meals merchandise, establishing acceptable every day consumption ranges primarily based on security research. These security assessments are essential for shopper confidence.
-
Influence on Texture and Viscosity
Sucrose contributes to the feel and viscosity of conventional syrups. Substituting it with zero-calorie sweeteners typically necessitates the addition of thickening brokers, akin to cellulose gum or xanthan gum, to duplicate the attribute syrupy consistency. The selection and focus of those thickening brokers are essential to reaching a fascinating mouthfeel that mimics the unique product.
-
Stability and Shelf Life
The steadiness of zero-calorie sweeteners below completely different storage situations (temperature, pH) can affect the syrup’s shelf life and taste profile over time. Some sweeteners could degrade or work together with different elements, resulting in modifications in sweetness, colour, or aroma. The formulation should account for these potential interactions to make sure the product maintains its high quality all through its meant shelf life.
The cautious choice and utilization of zero-calorie sweeteners are vital to the profitable creation of a low-calorie pancake syrup. The nuances of their sweetness profile, metabolic impression, texture contribution, and stability necessitate a posh formulation course of to ship a product that meets shopper expectations for style and performance whereas aligning with dietary objectives. Consequently, the precise mix of zero-calorie sweeteners utilized by Walden Farms considerably shapes the defining traits of its sugar-free pancake syrup.
2. Sugar-free formulation
The sugar-free formulation is a defining attribute of Walden Farms pancake syrup, instantly impacting its market positioning and attraction to particular shopper segments. The absence of sugar, a major element of conventional pancake syrups, necessitates various sweetening brokers and thickening mechanisms to duplicate the sensory expertise of the unique product. This formulation alternative is pivotal in differentiating the syrup as an acceptable choice for people managing diabetes, following low-carbohydrate diets, or in search of to scale back their total sugar consumption. The effectiveness of the sugar-free formulation in delivering a palatable and acceptable various is a vital determinant of shopper satisfaction and repeat buy.
As an illustration, a diabetic particular person in search of to get pleasure from pancakes with out elevating their blood glucose ranges would discover this sugar-free syrup a useful various. Equally, people adhering to a ketogenic food regimen, which strictly limits carbohydrate consumption, can incorporate this syrup into their meal plans with out exceeding their every day carbohydrate allowance. The success of the sugar-free formulation hinges on the selection of sweeteners and thickening brokers, as these instantly impression the flavour profile, texture, and total sensory expertise. If the choice sweeteners impart an undesirable aftertaste or the feel is perceived as synthetic, the sugar-free attribute could also be inadequate to beat shopper dissatisfaction. The formulation requires cautious balancing to keep up each the specified sugar-free standing and a suitable palatability.
In conclusion, the sugar-free formulation will not be merely a beauty function of Walden Farms pancake syrup; it’s a core component that dictates its performance and audience. Whereas it presents formulation challenges by way of replicating the style and texture of conventional syrups, its profitable implementation is essential for delivering a product that meets the wants of health-conscious customers and people with particular dietary restrictions. Additional analysis into the long-term results of synthetic sweeteners and their impression on intestine well being is warranted to make sure the continued security and efficacy of such sugar-free options.
3. Synthetic flavorings current
The presence of synthetic flavorings in Walden Farms pancake syrup is a vital side of its formulation, instantly influencing its means to imitate the style profile of conventional pancake syrup whereas sustaining a zero-calorie and sugar-free standing. This reliance on synthetic flavorings raises issues concerning ingredient sourcing, shopper notion, and potential well being implications.
-
Taste Profile Replication
Synthetic flavorings are sometimes complicated mixtures of chemical compounds designed to simulate the style of pure elements. Within the context of pancake syrup, these flavorings intention to duplicate the attribute style of maple, butter, or vanilla, that are usually derived from pure sources in typical syrups. The choice and focus of those synthetic flavorings are fastidiously calibrated to realize a palatable and recognizable syrup taste. As an illustration, diacetyl, typically used to impart a buttery taste, could also be current in various concentrations to realize the specified style depth. Nevertheless, the accuracy and authenticity of the replicated taste stay a key problem and level of shopper analysis.
-
Ingredient Sourcing and Regulation
Synthetic flavorings are usually synthesized in laboratories, typically derived from petroleum byproducts or different non-natural sources. The regulatory oversight of synthetic flavorings varies throughout completely different jurisdictions. In the USA, the FDA regulates synthetic flavorings, requiring them to be usually acknowledged as secure (GRAS) for his or her meant use. Nevertheless, the precise composition of synthetic flavorings is commonly thought of proprietary info, making it tough for customers to totally perceive the ingredient profile of the syrup. This lack of transparency can contribute to shopper considerations concerning the security and moral sourcing of those flavorings.
-
Shopper Notion and Preferences
The presence of synthetic flavorings can considerably impression shopper notion of the product. Some customers could prioritize the zero-calorie and sugar-free advantages of the syrup, accepting synthetic flavorings as a essential trade-off. Others could actively search out merchandise with pure elements and keep away from these containing synthetic flavorings attributable to considerations about potential well being results or a perceived lack of authenticity. The advertising of the syrup typically emphasizes its well being advantages, whereas the presence of synthetic flavorings could also be disclosed within the ingredient listing, requiring customers to weigh the relative significance of those components.
-
Potential Well being Implications
Whereas synthetic flavorings permitted by regulatory our bodies are usually thought of secure for consumption at typical utilization ranges, some research have raised considerations about potential well being results related to particular synthetic flavorings. These considerations could embrace allergic reactions, digestive points, or potential long-term results on metabolism. The restricted availability of complete long-term research on the well being results of particular person synthetic flavorings makes it tough to definitively assess their security. Shoppers with particular well being considerations or sensitivities could want to train warning when consuming merchandise containing synthetic flavorings.
The incorporation of synthetic flavorings in Walden Farms pancake syrup is a strategic determination pushed by the necessity to create a palatable, zero-calorie, and sugar-free various to conventional syrup. Nevertheless, this alternative necessitates cautious consideration of taste accuracy, ingredient sourcing, shopper notion, and potential well being implications. The success of the syrup in the end is dependent upon its means to strike a steadiness between these competing components, satisfying shopper demand for a more healthy syrup choice whereas sustaining a suitable style profile. Various approaches specializing in pure taste extracts could be examined for future product growth.
4. 12 fluid ounce quantity
The “12 fluid ounce quantity” element of “walden farms pancake syrup authentic recipe 12 fl.oz” represents a standardized unit of measure, indicating the online amount of product contained inside the packaging. This particular quantity serves a number of vital capabilities. Firstly, it offers customers with clear and constant info concerning the quantity of syrup they’re buying. This transparency permits for worth comparisons between completely different manufacturers and syrup sorts, enabling knowledgeable buying choices. Secondly, the “12 fluid ounce quantity” acts as a management parameter in manufacturing and packaging processes. It ensures that every unit of product incorporates the meant quantity of syrup, sustaining consistency in high quality and worth for customers. The standardization facilitates stock administration, distribution, and retail show. As an illustration, retailers depend on constant quantity info to optimize shelf area allocation and handle inventory ranges effectively. Take into account a state of affairs the place the said quantity assorted considerably from unit to unit; this could disrupt stock management and doubtlessly result in shopper complaints concerning underfilled or overfilled containers.
Past logistical issues, the “12 fluid ounce quantity” has implications for dietary info and dietary planning. The serving measurement, and consequently the caloric and macronutrient content material per serving, are calculated primarily based on this complete quantity. Shoppers in search of to handle their sugar or calorie consumption depend on correct quantity info to find out applicable portion sizes and incorporate the syrup into their dietary regimens. If the precise quantity deviated considerably from the said “12 fluid ounce,” the dietary info supplied on the label would grow to be inaccurate, doubtlessly deceptive customers in regards to the product’s impression on their food regimen. Furthermore, the quantity performs a job within the total product expertise. It represents a amount deemed applicable for typical consumption patterns. Too small a quantity could be perceived as insufficient, whereas an excessively massive quantity might result in spoilage or wastage. Subsequently, the “12 fluid ounce” mark represents a steadiness between offering enough amount and minimizing potential waste, catering to common shopper wants.
In conclusion, the “12 fluid ounce quantity” element will not be merely a superficial descriptor however an integral component that influences pricing, manufacturing, stock administration, dietary accuracy, and shopper notion. Its presence ensures transparency, consistency, and facilitates knowledgeable decision-making. Variations within the said quantity can result in important disruptions within the provide chain, inaccurate dietary info, and diminished shopper confidence. The standardized quantity performs a key function in upholding the integrity and worth proposition related to “walden farms pancake syrup authentic recipe 12 fl.oz.”
5. Pancake topping various
Walden Farms pancake syrup, authentic recipe, 12 fl. oz., capabilities instantly as a pancake topping various. The impetus behind its creation and advertising hinges on the need to supply a reduced-calorie, sugar-free choice in comparison with conventional pancake syrups. Consequently, the product’s formulation, elements, and advertising methods are all purposefully designed to determine it as a viable substitute for customers in search of a more healthy dietary alternative. With out the inherent perform as a topping various, the product’s relevance and market attraction can be considerably diminished, rendering its existence largely with out goal.
The significance of this various standing is exemplified by observing shopper conduct and dietary developments. People with diabetes, for example, typically want to limit sugar consumption considerably. Conventional pancake syrups, laden with sucrose or high-fructose corn syrup, are usually unsuitable. Walden Farms syrup, by eliminating sugar, permits these people to get pleasure from pancakes with out compromising their well being administration. Equally, these following low-carbohydrate diets or calorie-restricted plans discover typical syrups problematic attributable to their excessive carbohydrate and caloric density. The sugar-free and calorie-free nature of Walden Farms syrup instantly addresses these dietary limitations, making it a compelling topping alternative. The model strategically emphasizes these advantages in its advertising supplies, additional reinforcing its place as a topping various for health-conscious customers. Retail placement typically situates the product alongside different well being meals or sugar-free options, subtly signaling its meant use. Product opinions and on-line boards steadily spotlight the syrup’s function in enabling dietary compliance whereas nonetheless offering a palatable taste expertise. These components all underscore the sensible significance of the product’s perform as a pancake topping various.
In abstract, the attribute of serving as a pancake topping various will not be merely an ancillary side of Walden Farms pancake syrup, authentic recipe, 12 fl. oz., however slightly a core attribute that defines its goal, drives its formulation, and dictates its advertising technique. The understanding of this direct connection is essential for comprehending the product’s total worth proposition. As dietary consciousness continues to rise, the demand for such options is predicted to persist, highlighting the enduring significance of this useful relationship.
6. Dietary restriction suitability
The idea of dietary restriction suitability is intrinsically linked to “walden farms pancake syrup authentic recipe 12 fl.oz.” Its formulation particularly addresses the wants of people adhering to specific dietary restrictions, primarily these associated to sugar and caloric consumption. The absence of sugar, a direct response to dietary wants of diabetic people or these following low-carbohydrate diets, is a chief instance. The cause-and-effect relationship is obvious: the dietary restriction necessitates a sugar-free various, and the syrup’s formulation offers it. Moreover, the minimal calorie rely caters to people in search of weight administration or calorie restriction, fulfilling a separate however associated dietary want. This suitability will not be coincidental; it represents a deliberate design alternative meant to develop the syrup’s market attain and attraction to health-conscious customers.
The significance of dietary restriction suitability as a element of the product turns into obvious when analyzing its advertising and branding. Walden Farms explicitly promotes the syrup as a guilt-free choice for these managing their weight or blood sugar ranges. This messaging resonates with a particular shopper base actively in search of merchandise that align with their dietary objectives. Take into account people with sort 2 diabetes, for instance, who should fastidiously monitor their carbohydrate and sugar consumption. Conventional pancake syrups are sometimes off-limits, however the sugar-free nature of this product gives a viable various, permitting them to get pleasure from a beforehand restricted meals merchandise. The sensible significance lies in its means to broaden dietary decisions for these with restrictions, enhancing their total high quality of life and adherence to their prescribed dietary plans. With out this suitability, the product would merely be one other pancake syrup, missing the distinctive worth proposition that drives its demand.
In abstract, dietary restriction suitability is a core attribute, not merely a tangential profit. The absence of sugar and minimal calorie rely, pushed by the wants of particular dietary teams, is the foundational foundation for the product’s market positioning and shopper attraction. The problem lies in sustaining palatability and shopper acceptance whereas adhering to those stringent dietary necessities, highlighting the fragile steadiness concerned in formulating such merchandise. The continued development of the well being and wellness market means that dietary restriction suitability will stay a vital issue within the growth and advertising of meals merchandise, making this understanding very important for producers and customers alike.
7. Walden Farms model id
The model id of Walden Farms performs a pivotal function in shaping shopper notion and market positioning of its “authentic recipe” pancake syrup within the 12 fl. oz. measurement. The manufacturers core values and messaging closely affect how customers understand the syrup’s high quality, well being advantages, and total worth proposition. Understanding this connection is essential for assessing the syrup’s success and its place inside the aggressive panorama of sugar-free and low-calorie meals options.
-
Concentrate on Calorie and Sugar-Free Options
Walden Farms has established a model id centered on offering calorie-free and sugar-free variations of historically high-calorie meals. This focus is instantly mirrored within the syrup, which is marketed as a guilt-free various to conventional pancake syrups. The model’s product line, encompassing dressings, sauces, and spreads, constantly reinforces this dedication. This focus attracts health-conscious customers in search of to scale back their sugar and calorie consumption with out sacrificing taste, establishing a distinct segment market phase that extremely values this specific model id. The success of the pancake syrup hinges on its means to ship on this promise of calorie and sugar-free indulgence.
-
Emphasis on Style Replication
A key element of the Walden Farms model id is the promise of replicating the style and texture of typical meals, regardless of the absence of sugar and energy. The “authentic recipe” designation for the pancake syrup suggests an try to mimic the flavour profile of conventional pancake syrup. This emphasis on style is essential as a result of customers are sometimes hesitant to compromise on taste, even when in search of more healthy options. The model’s advertising supplies typically spotlight the style and pleasure related to their merchandise, aiming to beat the notion that sugar-free or low-calorie choices are inherently much less palatable. The syrup’s precise style and texture, relative to shopper expectations, instantly impacts the manufacturers credibility.
-
Transparency and Ingredient Notion
Whereas Walden Farms promotes its merchandise as wholesome options, the model faces scrutiny concerning the usage of synthetic sweeteners and flavorings. The transparency with which these elements are disclosed impacts shopper notion. Some customers could prioritize the calorie and sugar-free advantages, accepting synthetic elements as a essential trade-off. Others could also be extra involved in regards to the long-term well being results of those elements. Walden Farms’ model id is subsequently formed by its strategy to ingredient disclosure and its communication concerning the security and high quality of its elements. The syrup’s label and on-line info play a significant function in shaping shopper confidence.
-
Worth Level and Worth Proposition
The value level of Walden Farms merchandise, together with the pancake syrup, contributes to its model id. Typically positioned at a premium worth in comparison with conventional syrups, this displays the perceived worth related to its calorie and sugar-free formulation. Shoppers are keen to pay a premium for merchandise that align with their well being objectives, however this premium have to be justified by the product’s style, high quality, and effectiveness. The model’s advertising efforts emphasize the worth proposition, highlighting the advantages of the syrup relative to its worth, and justifying the upper value by means of the promise of a more healthy way of life. The syrup’s worth level reinforces its place as a premium product inside the health-conscious meals market.
These aspects of the Walden Farms model identityits deal with calorie and sugar-free options, emphasis on style replication, strategy to ingredient transparency, and worth pointcollectively form the notion and market positioning of its “authentic recipe” pancake syrup. The syrup’s success is dependent upon its means to constantly ship on the model’s guarantees and meet shopper expectations inside the context of its established model id. Ongoing market analysis and shopper suggestions are important for sustaining a robust model id and making certain the syrup’s continued attraction inside the aggressive panorama.
8. Authentic recipe declare
The “authentic recipe declare” related to “walden farms pancake syrup authentic recipe 12 fl.oz” capabilities as a particular identifier and a advertising assertion. It denotes a selected formulation meant to symbolize the corporate’s preliminary or foundational model of its pancake syrup product. This declare serves as a degree of differentiation inside the Walden Farms product line, doubtlessly contrasting with different variations akin to “maple walnut” or “chocolate” flavors. The time period “authentic” implies a benchmark for style and composition towards which different variations are measured. The significance of this declare lies in its means to evoke shopper familiarity and belief, suggesting a well-established and constant product. The impression of this declare is contingent on the patron’s notion of the “authentic recipe’s” high quality and style. If the unique recipe is favorably reviewed, it enhances the perceived worth of the product line. Conversely, unfavourable suggestions concerning the unique recipe can negatively impression the complete Walden Farms model.
As an illustration, if a shopper tries the “authentic recipe” and enjoys its style and texture, they’re extra prone to buy different Walden Farms syrup flavors, assuming a degree of high quality in step with the unique. Nevertheless, if the patron dislikes the “authentic recipe,” they’re much less prone to discover different product choices. The “authentic recipe declare” serves as a set off for model affiliation and influences future buying choices. The success of the unique recipe additionally shapes the corporate’s advertising methods. Constructive shopper suggestions is commonly highlighted in promoting campaigns, emphasizing the authenticity and high quality of the “authentic recipe.” This reinforces the connection between the model and its flagship product, creating a way of loyalty amongst customers. Damaging suggestions necessitates product reformulation or focused advertising efforts to handle considerations and preserve model repute.
In conclusion, the “authentic recipe declare” will not be merely a descriptive time period however a strategic component that considerably influences shopper notion, model loyalty, and advertising methods for Walden Farms pancake syrup. The effectiveness of this declare rests on the precise high quality and style of the “authentic recipe” and its means to resonate with customers. Understanding this connection is essential for each the producer, by way of product growth and advertising, and for the patron, by way of making knowledgeable buying choices. The declare inherently carries the load of representing the model’s foundational high quality and style requirements.
Regularly Requested Questions
The next steadily requested questions tackle widespread considerations and supply clarification concerning Walden Farms Pancake Syrup Authentic Recipe, 12 fl. oz.
Query 1: What are the first elements in Walden Farms Pancake Syrup Authentic Recipe, 12 fl. oz.?
The first elements usually embrace water, cellulose gum, synthetic flavors, sucralose, and citric acid, amongst others. A whole listing of elements is out there on the product label.
Query 2: Is Walden Farms Pancake Syrup Authentic Recipe, 12 fl. oz., appropriate for people with diabetes?
This syrup is formulated with out sugar and incorporates minimal carbohydrates. Nevertheless, people with diabetes ought to seek the advice of with a healthcare skilled to find out its suitability inside their particular dietary plan.
Query 3: Does Walden Farms Pancake Syrup Authentic Recipe, 12 fl. oz., comprise any allergens?
The product label ought to be reviewed for particular allergen info. Manufacturing processes could contain shared gear, doubtlessly introducing hint quantities of allergens. People with extreme allergy symptoms ought to train warning.
Query 4: How does Walden Farms Pancake Syrup Authentic Recipe, 12 fl. oz., obtain its sweetness with out sugar?
The syrup makes use of synthetic sweeteners, akin to sucralose, to duplicate the sweetness of conventional pancake syrup with out the caloric impression of sugar.
Query 5: What’s the shelf lifetime of Walden Farms Pancake Syrup Authentic Recipe, 12 fl. oz., and the way ought to it’s saved?
The product’s expiration date is printed on the packaging. It’s usually beneficial to retailer the syrup in a cool, dry place away from direct daylight. Refrigeration after opening could also be beneficial.
Query 6: Is the “authentic recipe” formulation completely different from different Walden Farms pancake syrup flavors?
The “authentic recipe” designation signifies a particular taste profile meant to imitate conventional pancake syrup. Different flavors could incorporate extra elements to realize distinct style variations.
This FAQ part offers a concise overview of widespread inquiries concerning Walden Farms Pancake Syrup Authentic Recipe, 12 fl. oz. For particular considerations, consulting the product label or contacting the producer instantly is suggested.
The article will now transition to a dialogue of potential shopper opinions and rankings of the product.
Enhancing Consumption of Walden Farms Pancake Syrup Authentic Recipe 12 fl.oz
The next ideas present steering on optimizing the consumption expertise of Walden Farms Pancake Syrup Authentic Recipe 12 fl.oz, contemplating its distinctive formulation and dietary purposes.
Tip 1: Mood Expectations Concerning Taste Profile: Walden Farms Pancake Syrup Authentic Recipe 12 fl.ouncespossesses a definite taste profile that differs from conventional sugar-laden syrups. Shoppers ought to anticipate a much less intense sweetness and a doubtlessly discernible synthetic sweetener aftertaste.
Tip 2: Make the most of as a Element of a Balanced Meal: Because of its minimal caloric content material, the syrup ought to be thought of a taste enhancer slightly than a considerable supply of vitamins. Incorporate it right into a balanced meal that features sufficient protein, fiber, and complicated carbohydrates.
Tip 3: Experiment with Complementary Flavors: The syrup’s impartial base permits for experimentation with different taste enhancers, akin to cinnamon, vanilla extract, or sugar-free chocolate powder. This could customise the flavour profile to particular person preferences.
Tip 4: Take into account Texture Modification: The syrup’s consistency could also be thinner than conventional syrups. If a thicker consistency is desired, contemplate including a small quantity of xanthan gum or chia seeds to the syrup and permitting it to thicken.
Tip 5: Monitor Blood Glucose Response: People with diabetes ought to fastidiously monitor their blood glucose ranges after consuming the syrup, despite the fact that it’s sugar-free. Particular person responses to synthetic sweeteners can differ.
Tip 6: Make use of Aware Portion Management: Whereas the syrup is low in energy, extreme consumption can nonetheless contribute to digestive discomfort or reinforce unhealthy consuming habits. Follow aware portion management to maximise enjoyment whereas minimizing potential drawbacks.
The following pointers are designed to reinforce the patron expertise with Walden Farms Pancake Syrup Authentic Recipe 12 fl.oz, selling knowledgeable consumption and dietary consciousness.
The article will now conclude with a abstract of key findings.
Conclusion
The previous evaluation offers a complete overview of “walden farms pancake syrup authentic recipe 12 fl.oz,” encompassing its elements, formulation, meant dietary purposes, model id, and key advertising claims. The syrup serves as a low-calorie, sugar-free various to conventional pancake syrups, concentrating on health-conscious customers and people adhering to particular dietary restrictions. The product’s success hinges on its means to duplicate the style and texture of typical syrup whereas sustaining its dietary attributes, navigating potential shopper considerations concerning synthetic sweeteners and flavorings.
The continuing evolution of shopper preferences and dietary consciousness suggests a sustained demand for such options. Continued analysis and growth are essential to refine the formulation, improve the flavour profile, and tackle potential well being considerations, thereby making certain the continued relevance and attraction of this product class inside the dynamic panorama of the meals business. Additional exploration of pure sweetener options and clear ingredient sourcing will contribute to constructing shopper belief and solidifying the product’s market place.
